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How MZ aka Machine Zone alienated it's customers base and it's ramification



Machine Zone aka MZ (the makers / developers of Game of War Fire Age (GOW), Mobile Strike (MS), Final Fantasy XV: A New Empire (FFEVANE), World War Rising (WWR) and soon to be officially released (pre-released on May 18th, 2019 in several countries and already have several reviews) Crystalborne: Heroes of Fate (ETA of Official Release will be early August, 2019 after they receive official trademarks from EU).

The games were released under several aliases or subsidiaries (HERE) with little or no change in the actual game play (aside from the way it looks aka GUIs (Graphical User Interfaces) EXCEPT Crystalborne Heroes of Fate (marketed as Revolutionary Turn-Based Role Playing Game).

As a company or business, MZ needs to show revenues to it's investors (HERE) and due to possible IPO in October 2019 after hiring an IPO Specialist as CFO around December 6th, 2018, the company needs to show even more revenues. Since MZ does not sell Actual or Tangible goods, they must find a way to please it's investors and future of going IPO.

How can a game company who does not sell Actual or Tangible goods raise their revenues? The answer: LOOT BOX or In Game Features and Upgrades.

This is how MZ aka Machine Zone alienated it's customers based and ramification of it's decision.

To achieve their goal of raising the revenues for their upcoming IPO and to show profits to the investors, MZ have decided that more frequent releases of the In game Features and Upgrades aka LOOT BOX. You can read HERE about the releases and the frequency of releases.

Side effect that MZ failed to recognize or forgot to recognized is that due to the frequency of releases and constant devaluation of the items released a day or so prior (some are even hours), many players (including man players that are considered WHALES that were spending hundreds to thousands of $$ a day) have decided that enough is enough and quit MZ's game completely or spend few minutes a day instead of few to many hours as before. (This writer used to spend or have the app running 12-14 hrs a day, and now, less than 7-15 min a day (according to iPhone's screen time report) in one of MZ's game: Final Fantasy XV A New Empire.

This writer was also a player in another MZ's game; Game of War Fire Age (GOW) for 4 years and quit the game for the same reason. If this writer knew early on that Final Fantasy XV A New Empire was made by MZ (was not tracking or researching MZ's Companies and Subsidiaries then), this writer would not have picked up this game. The game was released under Epic Action, LLC in Google Play, Amazon, and on Apple App stores.

This writer have been tracking how the MZ games are performing via several web sites and they have shown that all of MZ's games are dropping from "Top Grossing", "Top Free", "Top Strategy", etc... ranking in Google Play, Amazon and Apple App store while reviews of 5 Stars and Downloads are going up. (Read HERE about the PAID FAKE Reviews and Downloads)

This writer was asked by several players in our Line groups whether or not this writer will come back to the game if MZ slow down it's releases of LOOT BOX or In Game Features and Upgrades. The answer is an easy NO!

Why so?

Simple: The trend was set by MZ with Game of War Fire Age (GOW), Mobile Strike (MS), Final Fantasy XV: A New Empire (FFEVANE), and World War Rising (WWR) with their frequent releases of the LOOT BOXES or In Game Features and Upgrades along with several BAIT AND SWITCH. The company already shown it's face that they do not care about their customer based and that all they see is $$$. (Hell ... they have a QA department but players have to report what's wrong with the game so that MZ can fix the issues after almost each and every releases!)

At anytime, MZ can at their will (because they can and there are no hard law stopping them YET) to turn on or off their frequent releases and devaluations while concurrently running BAIT AND SWITCH Schemes!






Crystalborne Heroes of Fate, MZ, Machine Zone, GOW, WWR, MS, FFXVANE, Final Fantasy XV A New Empire, Game of War, World WarRising, Mobile Strike, Arena of Stars LLC, Kristen Garcia Dumont, CBHOF



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